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Fishdom | fishing & livin’
Where Water Leads, the Mind Follows

Drawn to the water,
anglers head for the brackish reaches of the southern seas.

Iriomote Island, Okinawa

A journey across Japan’s “FISHDOM” with outdoor brand Foxfire. Through fishing, we learn from the locals and their way of living with nature. In October, as the mountain streams of Honshu close for the season, the journey begins. The destination is Iriomote Island, a remote southern isle of mangroves and wildcats. We paddle kayaks, cast our lines, and listen to the voices of those who call the island home. In a place where nature and people exist side by side, what will we take away?

03/27/2026



Chasing the red fish nurtured by the mangroves


In October, as Honshu’s mountain streams fall silent, we flew south in search of new water sounds. Our destination was Iriomote Island, Okinawa. After switching to a ferry from Ishigaki, we finally reached the island by evening. Driving around, signs warning “Watch for Iriomote Wildcats” appeared everywhere. The island’s speed limit is 40 km/h, a pace meant for people and wildcats to live together in harmony.

On the way to dinner at “Hateruma – Awamori and Island Flavors”, we spotted glowing eyes in the roadside darkness. An Iriomote wildcat was searching for food. This fleeting encounter made our hearts race. Inside, the owner had laid out colorful fish, sea grapes, and island fruits. With local ingredients washed down with awamori, our bodies relaxed and the journey truly began.

Locals love “Hateruma,” known for Awamori and island dishes. Reservations required.

The next morning, after breakfast, we were sipping coffee and looking out when our guide, Hiroaki Yonezawa, arrived. Today was fly fishing in the mangroves. Iriomote is home to 407 species of fish, the most in Japan, with around 30 species targeted by anglers. Twenty-four hours after leaving Tokyo, we finally held our rods. “Fish hide along submerged roots and right up against the banks, in the shadows,” Yonezawa explained. From the canoe, we cast a popper about ten meters ahead.

At Yonezawa’s cue, cast tight to the bank.

The moment it touched down, the surface exploded. A lively mangrove jack took the fly. Watching the flash of red slip back into the water, we couldn’t help marvel at the rich ecosystem of this island.

The instant it lands, the surface splits and a mangrove jack flashes red through the brown water.

Upstream along the Urauchi River, where we fished, lies the former Inaba settlement, once a thriving rice-growing community. Akinori Taira, former head of the Iriomote Ecotourism Association, is a descendant of migrants who crossed the sea from Miyako Island as second and third sons without land of their own. Reflecting on those journeys, he recalls life on the island in earlier days.

.Former Iriomote Ecotourism Association head Akinori Taira shares his vision of coexistence.

“In the past, even if you raised chickens, half would be taken by wildcats. That was just how it was. The rice fields, full of food, were also where they raised their young.”

Today, road development has pushed rice fields closer to roadsides, and accidents involving wildcats have increased. To restore habitats for endangered species, Taira is working tirelessly to revive the waterside environment of the abandoned rice fields in the old Inaba settlement.


Where People and Nature Meet


Designated as part of Iriomote-Ishigaki National Park in 1972, Iriomote Island limits visitors and requires certified guides for exploring its forests and waterfalls.

Even in the heavy humidity, lightweight gear moves with the angler.
Mangroves shifting with the tides.

The day after fishing, we set out for Pinaisara Falls with our guide, Hirotaka Uno. As we paddled, fish we had seen the day before flanked the canoes.. Emerging from the mangroves, a towering waterfall suddenly rose into view. Pinai-sara means “falling beard,” and the water streamed down like something alive. Enveloped in the spray, we keenly felt that forest, river, and sea all breathe as one on this island. Within that rhythm, human life quietly finds its place.

Paddle through the mangrove forest, and the Pinai-sara Falls come into view. After landing, a 20-minute walk through the woods leads to the plunge basin. Whether by water or along the trail, Foxfire gear moves lightly with the body.

Forest, river, sea, and people. As we left the island by ferry, I found myself recalling the words of the late photojournalist Masayuki Zanma: “You go fishing, catch fish… then what?”

Perhaps fishing isn’t about catching fish at all, but about reconnecting with nature and with yourself. Iriomote Island is home to many people whose ancestors came as pioneering migrants from Okinawa and Miyako Islands.

On this trip, we met those who have put down roots here and live in step with the natural world. Everyone we encountered had been “hooked” by the island’s powerful rhythm of life. And quietly, we too found ourselves caught.

Coffee Etomoiri’s Hikaru Mochizuki sources beans in Ecuador each year. Their bright acidity pairs well with the island heat.
“Nijisuzume,” a studio dyeing cloth with fukugi fruit. The island’s colors gently adorn the fabric.




Trail Guide
Fishing Service MOI
45-1 Uehara, Taketomi, Yaeyama District, Okinawa Prefecture
TEL:090-7878-9323
Iriomote Island Tours famfam
Room B-4, Fruits Island Heights
10-625 Uehara, Taketomi, Yaeyama District, Okinawa Prefecture
TEL:090-6964-6131
Coffee etomoiri
532-7 Uehara, Taketomi, Yaeyama District, Okinawa Prefecture
TEL:Not publicly available
虹雀 nijisuzume
1009 Iriomote, Taketomi, Yaeyama District, Okinawa Prefecture
TEL:Not publicly available
“Awanami to Shima no Aji Hateruma”
201-73 Haemi, Taketomi, Yaeyama District, Okinawa Prefecture
TEL:0980-85-5623


Journeys in the Flow of Water

PAPERSKY and outdoor brand Foxfire draw on the wisdom of naturalists and their experiences with water-rich environments to create an outdoor style that connects travelers with fish and freshwater ecosystems around the globe. Their collaborative FISHDOM line, launching gradually from spring 2026 (scheduled) weaves motifs discovered on actual journeys into the textiles while combining mobility, water repellency, and other features suited to each adventure.

Photo by Eriko Nemoto
FISHDOMシリーズ
The design is inspired by a trip to Iriomote Island taken by the staff of Foxfire and PAPERSKY! Unique, original textiles capture the island’s atmosphere and invite you on a journey.
Foxfire
“Foxfire” is centered around the concept of “quiet sports”—activities enjoyed peacefully in nature—and aims to provide authentic outdoor clothing for all nature lovers.
text & photography | Toshitake Suzuki