{"id":86613,"date":"2024-02-14T07:02:34","date_gmt":"2024-02-13T22:02:34","guid":{"rendered":"https:\/\/papersky.jp\/?p=86613"},"modified":"2024-02-16T22:41:18","modified_gmt":"2024-02-16T13:41:18","slug":"goldwin-workwear-kamui-ski-links","status":"publish","type":"post","link":"https:\/\/papersky.jp\/en\/goldwin-workwear-kamui-ski-links\/","title":{"rendered":"Ski resorts taking on community contribution and next-generation development, Part 2"},"content":{"rendered":"\n

Preserving the superfine snow, the nature, and the established ski culture<\/strong><\/p>\n\n\n\n


Kamui Ski Links is a resort built on the slopes of the 751-meter-high Mt. Kamui. It\u2019s one of the largest resorts in northern Hokkaido and the main resort in the Hokkaido Powder Belt, a snow resort area boasting some of the greatest volumes and quality of snow in the world. The 2,327-meter-long gondola lift leads to the summit, and from there run 25 trails, ranging from ungroomed trails for reveling in the powder snow on natural terrain, to groomed trails for a sense of speed, to slalom trails, to the resort\u2019s signature monster size 150-meter-wide Gold courses. This infinite variety of trails is the selling point of Kamui Ski Links. Let\u2019s ask its spokesperson and Asahikawa native Junya Abe about the resort\u2019s highlights.<\/p>\n\n\n\n

\"\"
Kamui Ski Links is the only resort in the Taisetsu area with a gondola lift to access the summit. Its signature Gold courses are 150 meters wide, about three times wider than the average trail.<\/figcaption><\/figure>\n\n\n\n

\u201cWell, our number-one highlight is the view from the summit. There\u2019s an endless forest of Sakhalin fir trees covered in hoar frost, and on a clear day, the white creates a beautiful contrast against the bright blue sky. We call that blue \u2018Kamui blue.\u2019 Another must-see is the panorama of the Ishikari Plain. With your eyes, you can follow the Ishikari River all the way to the Sea of Japan. Talk about the dynamic landscape of Hokkaido!\u201d<\/p>\n\n\n\n

The views aside, the proud highlight of the ski area is a patch of snow that\u2019s even softer and finer than powder snow, called \u201csilky snow.\u201d The cold region located inland presents the geographical gift of floury snow that doesn\u2019t hold its shape when pressed between the hands.<\/p>\n\n\n\n

\"\"
At the summit is an endless forest covered in hoar frost.<\/figcaption><\/figure>\n\n\n\n


\u201cSilky snow\u201d on the \u201cmountain of the gods\u201d<\/strong><\/p>\n\n\n\n


\u201cSnow clouds that make it this far inland collide with the Daisetsuzan mountain range and produce lots of snow. During this process, the clouds lose their excess moisture, and it\u2019s these moistureless clouds that produce snow that\u2019s even lighter and drier than powder snow\u2014\u2018silky snow.\u2019\u201d<\/p>\n\n\n\n

Mt. Kamui means mountain of the kamuy<\/em>, or \u201cmountain of the gods.\u201d As the name suggests, all of the nature on it is precious and heavenly. Mr. Abe says, \u201cI\u2019ve never been interested in skiing at any other resort.\u201d From its setting between Mt. Asahidake and the Daisetsuzan mountain range, Mt. Kamui is believed to be a pathway of the gods, and as such, it has long been cherished and protected by the indigenous Ainu people.<\/p>\n\n\n\n

\u201cThat\u2019s why we local residents have it in our mindset to conserve this natural environment. The district of Kamikawa, made up of 23 cities, towns, and villages, aims to achieve net zero carbon emissions by 2050, and every resident is aware of that and ready to take action.\u201d<\/p>\n\n\n\n

\"\"
(Right) Masahiko Sato, vice director of Taisetsu Kamui Mintara DMO, the operator of Kamui Ski Links, and (left) Junya Abe, the ski resort\u2019s celebrity staff member also known as the \u201cInsider\u201d on its official social media accounts.<\/figcaption><\/figure>\n\n\n\n

Above freezing temperatures in December, rain in March\u2014weather patterns that were unthinkable in the past are instilling a sense of crisis in facilities offering snow activities. Kamui Ski Links is making steady efforts too, like switching from plastic to bamboo cutlery at its summit restaurant, and recycling its used cooking oil. In a new move this season, it also started using the birch trees cleared for ski trail construction as a core material for making snowboards. A prototype has just been completed.<\/p>\n\n\n\n

The resort\u2019s decision to adopt Goldwin sustainable workwear for the uniforms of its ski patrollers and lift operators also stems from the hope of reducing its environmental footprint. Masahiko Sato, vice director of Taisetsu Kamui Mintara DMO, the operator of Kamui Ski Links, tells us the story behind his decision.<\/p>\n\n\n\n

\u201cGoldwin shares our sense of crisis about environmental issues\u2014I found that incredibly encouraging. The workwear is designed so that the easily damaged parts like cuffs and hems can readily be repaired or replaced. And it\u2019s made with materials that can be recycled at the end of the garment\u2019s usable life. Every detail aims at minimizing waste, extending use, and recycling, and that struck a chord with me. Recycling and recyclable products cost more. That can\u2019t be helped. Those of us living today are responsible for choosing value over cost. Otherwise our familiar snowscape might fade away and become a rarity in the near future.\u201d<\/p>\n\n\n\n

\"\"
Kamui Ski Links ski patrollers in their Goldwin workwear.<\/figcaption><\/figure>\n\n\n\n

Feedback from the staff members who actually wear the garments is positive too:<\/p>\n\n\n\n

\u201cIt keeps me warm even in temperatures below \u201310\u00baC.\u201d<\/p>\n\n\n\n

\u201cWe used to wear skiwear for work, but this workwear is clearly designed for lift operations. The hood, the neckline, and the big and easy-to-use pockets\u2014I can tell each detail is thought through and created with a sense of purpose.\u201d<\/p>\n\n\n\n

\u201cThis is workwear, but it doesn\u2019t do any harm to ski in it. I even gave ski lessons wearing this!\u201d<\/p>\n\n\n\n

In future, Mr. Sato plans to advertise to the guests that the resort adopts sustainable workwear.<\/p>\n\n\n\n

\u201cI feel it\u2019s important for us to keep up our awareness that we\u2019re privileged to be running a ski resort on land that we are borrowing from nature,\u201d says Mr. Abe. \u201cWe are responsible for taking care of and preserving this borrowed land, and for eventually giving it back. Goldwin workwear is an outward expression of our awareness.\u201d<\/p>\n\n\n\n

\"\"
A lift operator inspects the gondola lift before opening hours. His impression of Goldwin workwear adopted from this season: \u201cIt\u2019s so warm! And to regulate body temperature, just add or remove layers\u2014so convenient!\u201d<\/figcaption><\/figure>\n\n\n\n



Kamui Ski Links role in sustainable tourism and skier development<\/strong><\/p>\n\n\n\n

Taisetsu Kamui Mintara DMO creates sustainable tourism content for the one city and eight towns affiliated with Daisetsuzan National Park. It works to conserve the area\u2019s nature while promoting the tourism industry and regional revitalization, and as part of those activities, is in the sixth year of operating Kamui Ski Links.<\/p>\n\n\n\n

\u201cKamui Ski Links is an emblem of our efforts in destination management and marketing,\u201d says Mr. Sato. \u201cThe resort is a symbol of this area, and to enhance its value, we prioritize safety over profits and invest in human resources and capital assets. Externally, our pillar of tourism is adventure travel, comprising elements such as experiences and activities in nature and cultures. Personally, I believe that the best tourism resources are people, and exchanges with people are the reason and reward of travel and tourism. By encouraging tourists to understand the local community and interact with the local people, we could change their objective from mere sightseeing to building relationships. Building close relationships with the people and the community will get them to think and act with respect for the destination\u2019s nature and culture. And ultimately, that will help us promote both sustainability and regional revitalization.\u201d<\/p>\n\n\n\n

\"\"
Kamui Ski Links offers a wide menu of ski resort food. The summit restaurant Trattoria & Pizzeria Monte 751 serves oven-baked pizza and handmade pasta.<\/figcaption><\/figure>\n\n\n\n

In the context of tourism content, Kamui Ski Links is in charge of community creation. Mr. Abe takes on this task through the resort\u2019s official social media accounts. He says his keywords for getting people to choose Kamui Ski Links over the many other ski resorts, and for getting them to come back as repeat customers, are people and community.<\/p>\n\n\n\n

\u201cWhen I was a kid, every winter break I took my homework to the ski resort and asked the adult skiers there for help. Sure, there might have been some small-town friendliness at play, but the connections between people also helped to nurture a unique ski resort community. People may not connect much any more today, but that gives both children and adults even more reason to need a community bound by their common interest in skiing, don\u2019t you think?\u201d<\/p>\n\n\n\n

\"\"
A child participating in a Goldwin Jr. Demo Camp does a first-ever slalom run.<\/figcaption><\/figure>\n\n\n\n

In order to nurture that kind of community, it\u2019s essential to develop the next generation of skiers. In support of Kamui Ski Links efforts to pass down the local ski culture, Goldwin organizes an annual Goldwin Jr. Demo Camp inviting teams of celebrity guest coaches. In the latest edition, held over a two-day period at the end of 2023, 20 mostly local elementary and middle school pupils trained with five top athletes and skiers: Daisuke Yoshioka, alpine ski racer formerly with the Japan national team and a three-time winner of the All Japan Ski Technical Championships; Tomoya Ishii, alpine ski racer formerly with the Japan national team and currently with the Goldwin Ski Club; Shun Okumura, 2nd place in the 2023 All Japan Ski Technical Championships; Ayumi Komori, local star athlete; and Konosuke Kawajiri, 19th place in the 2023 All Japan Ski Technical Championships. This dream team provided slalom training on day one, and basic skiing on groomed and ungroomed trails on day two, and developed the participants\u2019 fundamental skiing skills.<\/p>\n\n\n\n

\"\"
The celebrity coaches of Goldwin Jr. Demo Camp: (From left) Tomoya Ishii, Shun Okumura, Ayumi Komori, Konosuke Kawajiri, and Daisuke Yoshioka.<\/figcaption><\/figure>\n\n\n\n

Every child participating in the camp was motivated to ski better. Some started out gingerly, maintaining a V-shape with their skis throughout their first-ever slalom run. But even these kids gradually gained speed, and toward the end, put on an impressive display of confident skiing. The coaches say their hope was that starting with slalom training would teach the kids the joy of skiing.<\/p>\n\n\n\n

\u201cYou might think the slalom trail is reserved for seasoned skiers, but we wanted to teach the kids that it\u2019s okay to ski slow, just have doing it,\u201d says Tomoya Ishii. \u201cThat was the whole point of this event. First, just try skiing. With practice, balance and control will improve naturally, and speed will follow. We also wanted to introduce the kids to not only general trails but also mogul, slalom, ungroomed, and a variety of other situations, because it\u2019s a great way to expand their skills. That\u2019s our advice to beginners and families too. Don\u2019t be shy, give it a try!\u201d<\/p>\n\n\n\n

\"\"
\u201cWe hope this experience will help the children gain a foothold and expand their skiing skills\u201d\u2014the coaches give meticulous advice after each run.<\/figcaption><\/figure>\n\n\n\n

Kamui Ski Links is striving to create a positive future in its role as a self-made community leader. Though faced with a mountain of challenges, from global warming to a declining skiing population, Mr. Sato and his team are working with a passion to preserve the local nature and ski culture, pass it down to the next generation, and revitalize the foothill community.<\/p>\n","protected":false},"excerpt":{"rendered":"

Goldwin\u2019s sustainable workwear project promotes the extended use and recycling of workwear with an eye to contributing to a sustainable future for snow activities. Let\u2019s look at a ski resort in the Asahikawa area of Hokkaido that has adopted the workwear, and its approach to conserving the environment and passing down the local ski culture to the next generation.<\/p>\n","protected":false},"author":3,"featured_media":86621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":false,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[119,117],"tags":[2039,7423,5655,5653],"place":[214],"writer":[],"class_list":["post-86613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-guides-en","category-culture-en","tag-goldwin-en","tag-kamui-ski-links","tag-ski","tag-workwear","place-hokkaido-en"],"acf":[],"yoast_head":"\nSki resorts taking on community contribution and next-generation development, Part 2 - PAPERSKY<\/title>\n<meta name=\"description\" content=\"Goldwin\u2019s sustainable workwear project promotes the extended use and recycling of workwear with an eye to contributing to a sustainable future for snow activities. 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Let\u2019s look at a ski resort in the Asahikawa area of Hokkaido that has adopted the workwear, and its approach to conserving the environment and passing down the local ski culture to the next generation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/papersky.jp\/en\/goldwin-workwear-kamui-ski-links\/\" \/>\n<meta property=\"og:site_name\" content=\"PAPERSKY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/papersky\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-13T22:02:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-16T13:41:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/papersky.jp\/wp-content\/uploads\/2024\/02\/ATY_7122-1024x682.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"682\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Akira\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@paperskyonline\" \/>\n<meta name=\"twitter:site\" content=\"@paperskyonline\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Akira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"26 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/papersky.jp\/en\/goldwin-workwear-kamui-ski-links\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/papersky.jp\/en\/goldwin-workwear-kamui-ski-links\/\"},\"author\":{\"name\":\"Akira\",\"@id\":\"https:\/\/papersky.jp\/en\/#\/schema\/person\/7f7d2856215ca469e9a7515ab0df97fe\"},\"headline\":\"Ski resorts taking on community contribution and next-generation development, Part 2\",\"datePublished\":\"2024-02-13T22:02:34+00:00\",\"dateModified\":\"2024-02-16T13:41:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/papersky.jp\/en\/goldwin-workwear-kamui-ski-links\/\"},\"wordCount\":1819,\"publisher\":{\"@id\":\"https:\/\/papersky.jp\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/papersky.jp\/en\/goldwin-workwear-kamui-ski-links\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/papersky.jp\/wp-content\/uploads\/2024\/02\/ATY_7122.jpg\",\"keywords\":[\"Goldwin\",\"kamui ski links\",\"ski\",\"workwear\"],\"articleSection\":[\"LOCAL GUIDES\",\"CULTURE\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/papersky.jp\/en\/goldwin-workwear-kamui-ski-links\/\",\"url\":\"https:\/\/papersky.jp\/en\/goldwin-workwear-kamui-ski-links\/\",\"name\":\"Ski resorts taking on community contribution and next-generation development, Part 2 - PAPERSKY\",\"isPartOf\":{\"@id\":\"https:\/\/papersky.jp\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/papersky.jp\/en\/goldwin-workwear-kamui-ski-links\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/papersky.jp\/en\/goldwin-workwear-kamui-ski-links\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/papersky.jp\/wp-content\/uploads\/2024\/02\/ATY_7122.jpg\",\"datePublished\":\"2024-02-13T22:02:34+00:00\",\"dateModified\":\"2024-02-16T13:41:18+00:00\",\"description\":\"Goldwin\u2019s sustainable workwear project promotes the extended use and recycling of workwear with an eye to contributing to a sustainable future for snow activities. 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