{"id":103093,"date":"2025-05-28T13:44:33","date_gmt":"2025-05-28T04:44:33","guid":{"rendered":"https:\/\/papersky.jp\/?p=103093"},"modified":"2025-06-18T15:12:43","modified_gmt":"2025-06-18T06:12:43","slug":"good-on","status":"publish","type":"post","link":"https:\/\/papersky.jp\/en\/good-on\/","title":{"rendered":"A T-Shirt Woven for the Journey"},"content":{"rendered":"\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/wZ1tNh43ljU?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p><br><strong>Pursuing the Perfect Fit \u2014\u00a0<\/strong><br><strong>A Tee That Becomes One with You<\/strong><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p>The U.S. is one of the top cotton producers in the world. Along with growing high-quality cotton, the country has spent decades perfecting its spinning and sewing techniques. That\u2019s how iconic workwear like denim came to life\u2014built to last and made to support the people who wear it.<\/p>\n\n\n\n<p>Built to withstand tough working conditions, American workwear was made heavy-duty and only got better with age. Over time, it gave rise to a whole new style of culture\u2014\u201cAme-kaji\u201d (American casual). Today, vintage pieces from that era are seen as treasures, still loved by many for their character and enduring appeal.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06468-1024x683.jpg\" alt=\"Good On \u00d7 PAPERSKY\" class=\"wp-image-102907\" srcset=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06468-1024x683.jpg 1024w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06468-300x200.jpg 300w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06468-768x512.jpg 768w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06468.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Good On is an apparel brand born in 1997, inspired by the vintage American garments of a bygone era. The brand is all about blending premium U.S.-grown cotton with the craftsmanship of Japanese artisans, resulting in quality pieces made with care and intention.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06490a-1024x683.jpg\" alt=\"Good On \u00d7 PAPERSKY\" class=\"wp-image-102915\" srcset=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06490a-1024x683.jpg 1024w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06490a-300x200.jpg 300w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06490a-768x512.jpg 768w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06490a.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>One of the most popular items is their T-shirt series, known for its wide range of colors. They use high-quality American cotton that meets the international &#8220;COTTON USA&#8221; standards, and have it turned into custom fabric by a specialized knitting factory in the Kansai region.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06051a-1024x683.jpg\" alt=\"Good On \u00d7 PAPERSKY\" class=\"wp-image-102891\" srcset=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06051a-1024x683.jpg 1024w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06051a-300x200.jpg 300w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06051a-768x512.jpg 768w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06051a.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The finished fabric is then sent to a sewing factory in Kyushu, where skilled Japanese artisans carefully craft each T-shirt with precision. From thread to fabric to final product, the cotton that crossed the ocean from the U.S. takes a journey across Japan\u2014eventually becoming a single, well-made T-shirt.<\/p>\n\n\n\n<p><br><strong>Dyed to Perfection:<br>The Secret to Vibrant Shades<\/strong><\/p>\n\n\n\n<p><br>While the soft, smooth feel of the cotton is definitely a highlight, what really sets these T-shirts apart are their vintage-inspired tones and impressive color variety. For 2025, there are 26 shades on offer\u2014and over the years, the brand has produced more than 100 unique colors.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06719a-1024x683.jpg\" alt=\"\" class=\"wp-image-102919\" srcset=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06719a-1024x683.jpg 1024w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06719a-300x200.jpg 300w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06719a-768x512.jpg 768w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06719a.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u201cBelieve it or not, these are actually carefully selected from only the most popular colors\u2014but before we knew it, the lineup grew this big. Rather than chasing trends, we focus on timeless shades that blend seamlessly into everyday life. That\u2019s the perspective that guides everything we create.\u201d<\/p>\n\n\n\n<p>So says Takashi Fukutome, who oversees production at Good On. The secret behind their impressive color range lies in a unique process called \u201cgarment dyeing,\u201d where each T-shirt is dyed after it&#8217;s been fully made.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06019a-1024x683.jpg\" alt=\"Good On \u00d7 PAPERSKY\" class=\"wp-image-102887\" srcset=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06019a-1024x683.jpg 1024w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06019a-300x200.jpg 300w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06019a-768x512.jpg 768w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06019a.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Most brands dye the yarn first, then make the fabric and finish the garment. Good On flips the script\u2014sewing T-shirts from natural-colored fabric, then dyeing the whole piece at the end.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05579-1024x683.jpg\" alt=\"Good On \u00d7 PAPERSKY\" class=\"wp-image-102871\" srcset=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05579-1024x683.jpg 1024w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05579-300x200.jpg 300w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05579-768x512.jpg 768w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05579.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05813a-1024x683.jpg\" alt=\"\" class=\"wp-image-102879\" srcset=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05813a-1024x683.jpg 1024w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05813a-300x200.jpg 300w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05813a-768x512.jpg 768w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05813a.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This approach not only allows for greater color flexibility and quicker turnaround on new shades, but also gives each piece a unique, lived-in look\u2014thanks to the natural variations that come from dyeing the entire garment.<\/p>\n\n\n\n<p>On top of that, Good On uses a slightly unconventional technique called \u201cpigment dyeing.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06771a-1024x683.jpg\" alt=\"Good On \u00d7 PAPERSKY\" class=\"wp-image-102923\" srcset=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06771a-1024x683.jpg 1024w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06771a-300x200.jpg 300w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06771a-768x512.jpg 768w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06771a.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u201cThe beauty of pigment dyeing is in how the color fades over time,\u201d says Fukutome. \u201cWe call it \u2018aging gracefully\u2019\u2019 rather than wearing out. The dye sits on the surface, so as you wear and wash it, it develops a unique, vintage-like patina\u2014just like a great pair of jeans. That one-of-a-kind feel is what sets Good On apart.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06834a-1024x683.jpg\" alt=\"Good On \u00d7 PAPERSKY\" class=\"wp-image-102927\" srcset=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06834a-1024x683.jpg 1024w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06834a-300x200.jpg 300w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06834a-768x512.jpg 768w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06834a.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Two of the most popular staple colors\u2014Black and Brown. On the right are brand-new pieces; on the left, ones that have been well worn.<\/figcaption><\/figure>\n\n\n\n<p><br><strong>Original Colors<\/strong><br><strong>Backed by Japanese Craftsmanship<\/strong><\/p>\n\n\n\n<p><br>The pigment dyeing for all Good On products is entrusted to a specialized dyeing factory in Tokyo. There, skilled artisans with years of experience bring each unique color to life. Good On and the factory have been working closely together for nearly 30 years. Every recipe for their original, textured shades is carefully archived\u2014but of course, kept strictly under wraps.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05895a-1024x683.jpg\" alt=\"Good On \u00d7 PAPERSKY\" class=\"wp-image-102883\" srcset=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05895a-1024x683.jpg 1024w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05895a-300x200.jpg 300w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05895a-768x512.jpg 768w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05895a.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05731-1024x683.jpg\" alt=\"Good On \u00d7 PAPERSKY\" class=\"wp-image-102875\" srcset=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05731-1024x683.jpg 1024w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05731-300x200.jpg 300w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05731-768x512.jpg 768w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05731.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05274a-1024x683.jpg\" alt=\"Good On \u00d7 PAPERSKY\n\" class=\"wp-image-102855\" srcset=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05274a-1024x683.jpg 1024w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05274a-300x200.jpg 300w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05274a-768x512.jpg 768w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05274a.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05375a-1024x683.jpg\" alt=\"Good On \u00d7 PAPERSKY\n\" class=\"wp-image-102859\" srcset=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05375a-1024x683.jpg 1024w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05375a-300x200.jpg 300w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05375a-768x512.jpg 768w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05375a.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u201cThe feel for dyeing only comes with experience,\u201d explains the artisan. \u201cWe have past color recipes, but creating new shades always requires adjustment. Good On knows the colors they want, and it\u2019s all about skill and instinct\u2014there\u2019s no shortcut.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06293a-1024x683.jpg\" alt=\"\" class=\"wp-image-102895\" srcset=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06293a-1024x683.jpg 1024w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06293a-300x200.jpg 300w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06293a-768x512.jpg 768w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06293a.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Taking a break from his work, veteran artisan Yutaka Uchiyama\u2014who\u2019s been in the trade for over 50 years\u2014shared some insights. These days, they can simulate colors on a computer, but because cotton quality affects how dye takes, digital recipes alone can\u2019t capture the exact shades they\u2019re after.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05071a-1024x683.jpg\" alt=\"Good On \u00d7 PAPERSKY\n\" class=\"wp-image-102851\" srcset=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05071a-1024x683.jpg 1024w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05071a-300x200.jpg 300w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05071a-768x512.jpg 768w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC05071a.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u201cThe climate that year and how the cotton grows can affect the color\u2014even with the same mix, the shade can come out different,\u201d Uchiyama explains. \u201cSo if you slack off even a little, the color won\u2019t turn out as expected. It\u2019s that delicate a process.\u201d<\/p>\n\n\n\n<p>\u201cBecause of these expert craftsmen, we get the precise colors we want,\u201d Fukutome says. \u201cSometimes they even surprise us with shades better than we imagined. This level of mastery takes years to build, and Good On relies heavily on their decades of experience.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06346a-1024x683.jpg\" alt=\"Good On \u00d7 PAPERSKY\" class=\"wp-image-102899\" srcset=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06346a-1024x683.jpg 1024w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06346a-300x200.jpg 300w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06346a-768x512.jpg 768w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06346a.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>High-quality American cotton meets Japanese craftsmanship\u2014a perfect blend that breathes life into what was once just plain white fabric.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06429a-1024x683.jpg\" alt=\"Good On \u00d7 PAPERSKY\" class=\"wp-image-102903\" srcset=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06429a-1024x683.jpg 1024w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06429a-300x200.jpg 300w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06429a-768x512.jpg 768w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06429a.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Beyond the fabric\u2019s durability, Good On puts just as much care into the stitching\u2014creating T-shirts that won\u2019t lose their shape even after years of wear and only get more comfortable over time. In today\u2019s fast-changing fashion world and the rise of fast fashion, this approach almost feels like going against the grain.<\/p>\n\n\n\n<p>\u201cNo matter how many times you wash them, the fabric won\u2019t lose its shape or become unwearable,\u201d they say. \u201cIf anything, the more you wear it, the better it fits your body. We focus on durability and comfort because we want people to enjoy these shirts for as long as possible\u2014and that won\u2019t change anytime soon.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06923a-1024x683.jpg\" alt=\"Good On \u00d7 PAPERSKY\" class=\"wp-image-102931\" srcset=\"https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06923a-1024x683.jpg 1024w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06923a-300x200.jpg 300w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06923a-768x512.jpg 768w, https:\/\/papersky.jp\/wp-content\/uploads\/2025\/05\/batch_DSC06923a.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Good On is an apparel brand that proves simplicity doesn&#8217;t mean compromise. Focused on the ultimate in comfort, it crafts timeless basics with uncompromising quality. Each piece features colors designed to lift your day, and with premium cotton that ages beautifully, these are tees meant to journey with you. We visited the place where it all begins.<\/p>\n","protected":false},"author":3,"featured_media":102914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[119,117],"tags":[9253,9250],"place":[133],"writer":[],"class_list":["post-103093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-guides-en","category-culture-en","tag-cotton-usa-2","tag-good-on-2","place-tokyo-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A T-Shirt Woven for the Journey - PAPERSKY<\/title>\n<meta name=\"description\" content=\"Good On is an apparel brand that proves simplicity doesn&#039;t mean compromise. Focused on the ultimate in comfort, it crafts timeless basics with uncompromising quality. Each piece features colors designed to lift your day, and with premium cotton that ages beautifully, these are tees meant to journey with you. We visited the place where it all begins.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/papersky.jp\/en\/good-on\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A T-Shirt Woven for the Journey - PAPERSKY\" \/>\n<meta property=\"og:description\" content=\"Good On is an apparel brand that proves simplicity doesn&#039;t mean compromise. Focused on the ultimate in comfort, it crafts timeless basics with uncompromising quality. 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